What people are saying - Write a review
We haven't found any reviews in the usual places.
Part One THE JOB OF NEW PRODUCT
Part Two THE EVOLUTION OF NEW PRODUCTS
11 other sections not shown
adoption advertising altemative analysis basic behavior beneﬁts breakeven buyers changes channels color company’s competitive competitors conceming concept concept testing consumer consumer’s Corfam cost customers decision deﬁned deﬁnition demand determine differentiation distribution diversiﬁcation evaluation example factors ﬁeld ﬁgures ﬁnal ﬁnancial ﬁndings ﬁrm ﬁrm’s ﬁrst ﬁve ﬂow forecasts function growth identiﬁed increase individual industry inﬂuence initial innovation introduction Kotler manufacturer manufacturer’s market segments market share market test marketing mix marketing research mass media modiﬁcations objectives opinion leadership package design pattems payoff percent potential present problems product evolution product ideas product life cycle product lines product manager product mix product testing production planning proﬁt proﬁtable promotion purchase reﬂected requires research and development responsibility retailers retum sales force sales volume selection selling speciﬁc stage strategy submarkets success Sucrets sufﬁcient sumer test marketing tion variable