News for a Change: An Advocate's Guide to Working with the Media

Front Cover
SAGE, Jun 18, 1999 - Language Arts & Disciplines - 152 pages
0 Reviews

News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Developing Strategy
9
Getting to Know the Media
27
Getting Attention
39
Shaping the Story
53
Creating News
71
Talking to Journalists
91
Editorial Page Strategies
105
Paid Advertising Talk Radio
119
Evaluating Your Media Efforts
129
Conclusion
137
Index
143
About the Authors
151
Copyright

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (1999)

Wallack is Professor, School of Public Health, University of California at Berkeley. He has published extensively on health promotion issues. He has been a consultant to the World Health Organization and various other community, philanthropic, and government entities. He is currently Director of the Berkeley Media Studies Group.

Bibliographic information