Newsletter Sourcebook

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Writer's Digest Books, 1998 - Language Arts & Disciplines - 143 pages
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Find dozens of tips and tricks to help you make visuals and captions count, boost the impact of text - on screen and on paper, emphasize the essentials, use color successfully, create dynamic images, invite (and receive) reader response, and cut costs with intelligent mailing. Go to the Web to boost the impact of your print newsletter to locate information and images, promote your publication, solicit subscribers on-line, provide constant updates - even, after the newsletter goes to press; and provide graphics that readers can download for their own use. Explore nontraditional newsletter applications: the Web, fax, postcards, and e-mail.

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About the author (1998)

Beach holds a doctorate in education and history from the University of Wisconsin and taught at Cornell University and the University of Rochester, where he was associate dean of the college of arts and science.

Floyd is the president of St. Louis based Newsletter Resources

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