Find dozens of tips and tricks to help you make visuals and captions count, boost the impact of text - on screen and on paper, emphasize the essentials, use color successfully, create dynamic images, invite (and receive) reader response, and cut costs with intelligent mailing. Go to the Web to boost the impact of your print newsletter to locate information and images, promote your publication, solicit subscribers on-line, provide constant updates - even, after the newsletter goes to press; and provide graphics that readers can download for their own use. Explore nontraditional newsletter applications: the Web, fax, postcards, and e-mail.
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