Newspaper Competition in the Millennium
Technology in the 21st century has redesigned most editorial jobs and extended the potential reach of any publication, no matter how small . In effect, not only the individual business models but also the overall industry competitive model has changed. No longer confined to serving a physically defined environment, individual newspapers can set their own goals, both for news distribution and for advertising reach, without concern for physical restrictions. And the continual sales of newspaper properties result in mergers, increased clustering and other types of group alliances. The newspaper industry is also affected competitively by employee recruitment and retention, the non-daily market, other news-related media and non-news carriers of advertising. The industry-related technology has in effect exploded, reaching every news medium in some way. Within the framework of the exploding technological environment, the country's economy and changing demographics have created increased challenges for an industry so dependent on advertising revenue and reader reach. This volume explores the competitive issues as they relate to the industry at this time.
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Rosses Model and the Ring Model Explaining Newspaper Competition in the Millennium
The Convergent Society and the Media Industries
Weekly Newspapers in the Millennium
Buying and Selling Newspapers
Public Affairs Competition at the Product Level The News
Newspaper Employee Management in a Diverse Population
Regulation of Newspaper Ownership
Media Law and the Internet
Summary and Conclusions
acquisitions advertising African-American American journalism antitrust audience Bear Stearns Chapter circulation Clayton Act compete consumers convergence costs court coverage cross-ownership daily newspapers Digital diversity Editor and Publisher Electronic ethnic Excellence in Journalism Gannett geographic Haven Advocate Hispanic increased indifference curve Internet issues Joint Operating Agreements Journal of Media Journalism and Mass Journalism Quarterly journalists Lacy Lacyand larger newspapers Latino layer Litman and Bridges Martin Mass Communication Media Economics mergers metro metropolitan daily millennium Newspaper Association newspaper circulation newspaper companies newspaper industry newspaper market newspaper ownership Newspaper Research Journal newspaper's newsroom niche Nova Science Publishers papers percent personal jurisdiction Picard Press presstime profits Project for Excellence readers readership Retrieved April revenue ring model Rosse and Dertouzos Rosse's model suggested super-voting Sylvie television traditional umbrella model Village Voice Media weekly newspapers