Niche Marketing for Coaches

Front Cover
Thorogood Publishing, Dec 18, 2006 - Business & Economics - 239 pages
2 Reviews

Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.

Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.

 

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A highly recommended resource book that all coaches should own.
This book is a marvelous 'insider guide' to the art of defining your coaching niche. It is concise, yet thoroughly comprehensive in
its exploration of the sometimes complex subject, whilst remaining an enjoyable book to read with its healthy doses of practical advice, borne out of the author's pure experience. The lack of jargon means that the reader is informed and supplied with the necessary tools to be effective, as well as being given invaluable 'tricks of the trade' to help avoid some of the pitfalls out there in the real world. I have learned a lot from this book and it has changed the way that I now approach marketing as a coach."
Grant Willcox - 2Excel Coaching - www.2excelcoaching.com
 

Contents

Section 1 Getting Your Ducks in a Row
9
chapter one Using Coaching Tools
11
chapter two Choosing Your Niche
27
chapter three Positioning
41
chapter four Pricing
55
Section 2 Start Shooting Those Ducks
73
chapter five Your Marketing Message
75
chapter six Networking
85
chapter nine Getting Started on the Internet
141
chapter ten Other Marketing Methods
171
chapter eleven Asking for the Business
181
chapter twelve Creating Your Marketing Plan
199
chapter thirteen Making It Happen
217
The Coach Files
219
Suggested Reading
237
Are You a Member Yet?
240

chapter seven Public Relations PR
113
chapter eight Public Speaking
129

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About the author (2006)

Hannah McNamara is a successful coach and Managing Director of HRM Coaching Ltd, London. She is a Chartered Marketer, qualified coach and popular speaker. She also runs the coaching website MarketingHelpForCoaches.com.

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