Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching Or Business Coaching Practice
Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.
Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.
As you read through the pages, you'll discover how to:
* Identify your own, personal niche
* Use the marketing techniques which work best for coaches
* Anticipate your prospective clients' wants and needs
* Work with coaching tools and models when planning your marketing strategy
* Set your coaching rates and put packages together
* Win business from individuals, sole traders, and large organizations
* Write press releases, brochures, websites, sales letters
and much, much more
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A highly recommended resource book that all coaches should own.
This book is a marvelous 'insider guide' to the art of defining your coaching niche. It is concise, yet thoroughly comprehensive in its exploration of the sometimes complex subject, whilst remaining an enjoyable book to read with its healthy doses of practical advice, borne out of the author's pure experience. The lack of jargon means that the reader is informed and supplied with the necessary tools to be effective, as well as being given invaluable 'tricks of the trade' to help avoid some of the pitfalls out there in the real world. I have learned a lot from this book and it has changed the way that I now approach marketing as a coach."
Grant Willcox - 2Excel Coaching - www.2excelcoaching.com
Section 1 Getting Your Ducks in a Row
chapter one Using Coaching Tools
chapter two Choosing Your Niche
chapter three Positioning
chapter four Pricing
Section 2 Start Shooting Those Ducks
chapter five Your Marketing Message
chapter six Networking
chapter nine Getting Started on the Internet
chapter ten Other Marketing Methods
chapter eleven Asking for the Business
chapter twelve Creating Your Marketing Plan
chapter thirteen Making It Happen
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chapter seven Public Relations PR
chapter eight Public Speaking