No B. S. Direct Marketing: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-Direct Marketers

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Entrepreneur Media Incorporated/Entrepreneur Press, Dec 29, 2014 - Business & Economics - 204 pages
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Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in 'ordinary’ businesses including retail stores, restaurants, sales careers - reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never new existed!

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About the author (2014)

Dan S. Kennedy is provocative, irreverent and sarcastic--but most important, he’s effective. His unmatchable advise to entrepreneurs has earned him the moniker "Millionaire Maker.” He and his network of consultants have helped over a million business owners every year succeed!

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