An ever-increasing proportion of our lives is spent in supermarkets, airports and hotels, on motorways or in front of TVs, computer and cash machines. This invasion of the world by what Marc Auge calls 'non-space' results in a profound alteration of awareness: something we perceive, but only in a partial and incoherent manner. Auge uses the concept of 'supermodernity' to describe the logic of these late-capitalist phenomena—a logic of excessive information and excessive space. In this fascinating and lucid essay he seeks to establish and intellectual armature for an anthropology of supermodernity. Starting with an attempt to disentangle anthropology from history, Auge goes on to map the distinction between place, encrusted with historical monuments and creative social life, and non-place, to which individuals are connected in a uniform manner and where no organic social life is possible.
Unlike Baudelairean modernity, where old and new are interwoven, supermodernity is self-contained: from the motorway or aircraft, local or exotic particularities are presented two-dimensionally as a sort of theme-park spectacle. Auge does not suggest that supermodernity is all-encompassing: place still exist outside non-place and tend to reconstitute themselves inside it. But he argues powerfully that we are in transit through non-place for more and more of our time, as if between immense parentheses, and concludes that this new form of solitude should become the subject of an anthropology of its own.
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advertising Africa aircraft Anacharsis Cloots analysis anthropological place anthropology arrondissements autoroute become body centre coexistence Combray concrete contemporary culture defined definition effect empirical Espace ethnic group ethnologist ethnology Europe Europeanist example experience expression fantasy figures of excess flight France French frontiers gaze give historians human illusion indigenous inhabitants intellectual interpretation itineraries journey landscape language live Louis Dumont Louis Marin Marcel Mauss Mauss meaning Michel de Certeau modernity monuments motorway movement names narratives never notion object observation overabundance of events paradox Paris pass passenger past Pierre Dupont Pierre Nora places and non-places political position possible present question reality references relations religious Renault Espace ritual roads routes sense signs singular society sometimes sovereign space of non-place spatial overabundance specific spectacle Starobinski supermarket supermodernity symbolize territory things tion total social fact town village words
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