Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do

Front Cover
John Wiley & Sons, May 26, 2006 - Business & Economics - 252 pages
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
 

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Contents

Section 1 Preplanning
1
Section 2 The Logic of Strategic Positioning
7
Section 3 The Formal Points of Control
17
Section 4 Prepare
39
Section 5 Scan Your Future
47
Section 6 Scan for Internal Strengths
101
Section 7 Decide Where to Be
141
Introduction to Appendices
207
Appendix B National Research with Personal Perspectives
213
Appendix C BrainstormingClustering Technique
217
Appendix D Weighted Voting Technique
219
Appendix E Media Markets
221
Appendix F Future Scan Form
227
Appendix G Data Sources for Competitor Research
229
Appendix H Attention Board Members and Staff Develop Your Own Personal Strategic Position
231
Index
237

Appendix A Quick Start
209

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Page xv - In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.
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About the author (2006)

Thomas A. McLaughlin has more than 25 years of experience as a nonprofit manager, trade association executive, and management consultant. He is nationally recognized as an expert in nonprofit mergers and alliances, strategic positioning, and financial management. He is a nonprofit management consultant with Grant Thornton in Boston, and is on the faculty of the Heller School of Social Policy and Management at Brandeis University.
A frequent speaker at nonprofit-oriented events nationwide, he has been quoted in numerous industry and national publications. Tom is a monthly columnist and contributing editor for The NonProfit Times. He is also the author of Streetsmart Financial Basics for Nonprofit Managers, 2e and of Nonprofit Mergers and Alliances, both published by Wiley.

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