Nor-tec Rifa!: Electronic Dance Music from Tijuana to the World

Front Cover
Oxford University Press, 2008 - Music - 254 pages
0 Reviews
At the dawn of the twenty-first century, the Nor-tec phenomenon emerged from the border city of Tijuana, and through modern Internet technology quickly conquered a global audience. Marketed as a kind of "ethnic" electronic dance music, Nor-tec samples sounds of traditional music from the northof Mexico, transforming these sounds through computer technology used in European and American techno music and electronica. Mostly middle-class artists in their thirties, and with few exceptions all from Tijuana, Nor-tec musicians tend to avoid the mainstream music industry's channels,distributing works instead through the underground, global means of the Internet, enabling a loyal international following to grow rapidly. Perched on the border between Mexico and the United States, Tijuana has media links to both countries, with peoples, currencies, and cultural goods -perhaps especially music- from both sides circulating intensely within the city. Tijuana's older residents and their more mobile, cosmopolitan-mindedchildren thus engage in a constant struggle with identity and nationality, appropriation and authenticity. Nor-tec music in its very composition encapsulates this city's struggle. It resonates with issues felt on the global level, while holding vastly different meanings to the variety of communitiesthat embrace it. In Nor-tec Rifa!, Alejandro L. Madrid crafts a fascinating account of this music and the city that fostered its birth. With an impressive hybrid of musicology, ethnomusicology, cultural and performance studies, urbanism, and border studies, Nor-tec Rifa! offers compelling insights into the culturalproduction of Nor-tec as it stems from ortena, banda, and grupera traditions. The book is also amongst the first to offer detailed accounts of Nor-tec music's composition process.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


Nortec and the Borders
Myth and Discourse
TWO Tradition Style Nostalgia and Kitsch

5 other sections not shown

Other editions - View all

Common terms and phrases

About the author (2008)

Alejandro L. Madrid is a musicologist and cultural theorist whose research focuses on the intersection of modernity, tradition and globalization in music and expressive culture from Mexico and the U.S.-Mexico border. In 2005 Alejandro received the prestigious Casa de las Am�ricas Musicology Prize. He is Assistant Professor of Latin American and Latino studies at the University of Illinois at Chicago.

Bibliographic information