Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market

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AMACOM Div American Mgmt Assn, Nov 17, 2010 - Business & Economics - 256 pages
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No matter what industry youĂre in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible practical¨and proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: ˛ Become a great leader¨get superior results from everyone around you. ˛ Attract and keep great people¨build peak-performing teams. ˛ Develop a great business plan¨structure your business to maximize every resource. ˛ Offer a great product or service¨identify exactly what your market needs. ˛ Deliver superior customer service¨make service your key competitive advantage. ˛ Create a great marketing plan¨position your business as the preeminent provider. ˛ Perfect your sales process¨motivate customers to buy again and again. Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.
 

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Contents

CHAPTER 1 Become a Great Leader
1
CHAPTER 2 Develop a Great Business Plan
35
CHAPTER 3 Surround Yourself with Great People
61
CHAPTER 4 Offer a Great Product or Service
91
CHAPTER 5 Design a Great Marketing Plan
115
CHAPTER 6 Perfect a Great Sales Process
148
CHAPTER 7 Create a Great Customer Experience
178
Now Build a Great Life
205
Index
215
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About the author (2010)

MARK THOMPSON is coauthor of the bestseller Success Built to Last, is an executive coach, leadership expert, and investor. Forbes has called him “a venture investor with the ‘Midas touch’”.

BRIAN TRACY is a top business speaker, author, and consultant, addressing more than 250,000 people worldwide each year. He has written 45 books and produced more than 400 audio and video learning programs.

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