Now You See It: How Technology and Brain Science Will Transform Schools and Business for the 21s t Century

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Penguin, Aug 18, 2011 - Science - 352 pages
10 Reviews
A digital innovator shows how we can thrive in the new technological age.

When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head.

This radical experiment is at the heart of Davidson's inspiring new book. Using cutting-edge research on the brain, she shows how "attention blindness" has produced one of our society's greatest challenges: while we've all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas-from schools with curriculums built around video games to companies that train workers using virtual environments-will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Norman Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future.

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LibraryThing Review

User Review  - jasonli - LibraryThing

Don't be fooled by the cheeky title. In "Now You See It" Davidson manages to bridge research from neuroscience, education and business together to create a truly unique explanation for how our brains ... Read full review

LibraryThing Review

User Review  - ehousewright - LibraryThing

This book makes a strong case for collaboration and diversity if you want to see a big picture. I've seen this to be true in both work and social situations. Some things I’m thinking about as a result ... Read full review


1 Seeing Ourselves as Others See Us
2 Seeing Talents Where Others See Limits
3 Seeing Work as Part of Life
4 Seeing How and When We Can Work Best Together
5 Seeing the Possibilities of Mass Collaboration
6 Seeing the Future of Work by Refusing Its Past
Ill CountYou Take Care of the Gorilla
1 Learning from the Distraction Experts
3 Project Classroom Makeover
4 How We Measure
5 The Epic Win
6 The Changing Workplace
7 The Changing Worker
8 You Too Can Program Your VCR and Probably Should
Now You See It

2 Learning Ourselves

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About the author (2011)

Cathy N. Davidson codirects the annual HASTAC/MacArthur Digital Media and Learning competitions. She holds distinguished chairs in English and interdisciplinary studies at Duke University and has published more than a dozen books. She lives in Durham, North Carolina.

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