Now You See It: How Technology and Brain Science Will Transform Schools and Business for the 21s t Century

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Penguin, Aug 18, 2011 - Science - 352 pages
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A digital innovator shows how we can thrive in the new technological age.

When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head.

This radical experiment is at the heart of Davidson's inspiring new book. Using cutting-edge research on the brain, she shows how "attention blindness" has produced one of our society's greatest challenges: while we've all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas-from schools with curriculums built around video games to companies that train workers using virtual environments-will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Norman Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future.

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LibraryThing Review

User Review  - steve02476 - LibraryThing

Meh. Some good thoughts about attention especially in the context of education and work, but nothing seemed especially novel and her writing style isn't my cup off tea. Read full review

LibraryThing Review

User Review  - jasonli - LibraryThing

Don't be fooled by the cheeky title. In "Now You See It" Davidson manages to bridge research from neuroscience, education and business together to create a truly unique explanation for how our brains ... Read full review


Title Page
Part One Distraction and Difference
Learning Ourselves
Project Classroom Makeover
How We Measure
The Epic
The Changing Workplace
The Changing Worker
You Too Can Program Your VCR and Probably Should

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About the author (2011)

Cathy N. Davidson codirects the annual HASTAC/MacArthur Digital Media and Learning competitions. She holds distinguished chairs in English and interdisciplinary studies at Duke University and has published more than a dozen books. She lives in Durham, North Carolina.

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