Nudge: Improving Decisions about Health, Wealth, and Happiness

Front Cover
Yale University Press, 2008 - Business & Economics - 293 pages
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new takefrom neither the left nor the righton many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.
 

What people are saying - Write a review

User ratings

5 stars
8
4 stars
13
3 stars
7
2 stars
1
1 star
2

Thought-provoking

User Review  - dogsrock - Borders

This book gives a different view on how to shape behavior of large numbers of people - not with mandates, but nudges. The authors' case is interesting and thought-provoking. It's definitely a great read being very well-written and not too bogged down in details. Highly recommended! Read full review

User Review - Flag as inappropriate

THIS IS LIKE UR A TRAINER
I LOVE IT

All 8 reviews »

Selected pages

Contents

Section 1
17
Section 2
18
Section 3
40
Section 4
53
Section 5
61
Section 6
72
Section 7
81
Section 8
101
Section 13
157
Section 14
159
Section 15
175
Section 16
183
Section 17
199
Section 18
207
Section 19
215
Section 20
229

Section 9
103
Section 10
118
Section 11
132
Section 12
145
Section 21
236
Section 22
252
Section 23
255
Section 24
263

Other editions - View all

Common terms and phrases

About the author (2008)

Cass R. Sunstein is a law professor at Harvard Law School and is the most cited law professor in the United States.

Bibliographic information