Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success

Front Cover
Bard Books, 1996 - Business & Economics - 363 pages
How can a company be so NUTS and be so successful? Now, the secrets of Southwest Airlines--rated one of the ten best companies to work for in America--are out. Management consultants Kevin and Jackie Freiberg--who worked with Southwest for more than ten years--describe the inner workings of one of America's biggest success stories. 60 color photos.

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User Review  - sandrafelker - LibraryThing

The book kept boasting about Southwest and didn't offer a counter-viewpoint on anything the organization was doing poorly. It is hard to believe that Southwest is doing everything right. Good ideas ... Read full review

LibraryThing Review

User Review  - skinglist - LibraryThing

Wonderful look at the airline and its history. It's quirky, but that seems to be what has attracted the right staff to build such a successful airline. Read full review

Contents

NUTS YOU DECIDE
2
GOLIATH MEETS DAVID
14
THE BATTLE HEATS UP
28
Copyright

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About the author (1996)

Dr. Kevin Freiberg, one of the nation's top organizational performance consultants and speakers, is the coauthor, with his wife, Dr. Jackie Freiberg, of NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success, an international bestseller. The Freibergs have a thriving global practice and have been interviewed by CBS's 60 Minutes and appeared on CNBC and the CBS Morning News.

Dr. Jackie Freiberg, with her husband, Dr. Kevin Freiberg, is a best-selling author and speaker, whose clients include American Express, Caterpillar, Frito Lay, and General Motors. The Freibergs have also published in the Wall Street Journal and USA Today.

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