Obesity, Business and Public Policy

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Edward Elgar Publishing, Jan 1, 2010 - Medical - 288 pages
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The effects of obesity have become practically ubiquitous in the US. This book aims to provide an alternative framework through which to explore the important and controversial obesity debate that has spilled over from the medical community.
 

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Contents

1 Introduction
1
PART I Culture obesity and institutions
13
2 The spread of obesity
15
PART II Obesity and the individual
25
3 The economics of childhood obesity policy
27
theoretical and strategic challenges
57
5 The labor market impact of obesity
76
PART III Obesity and business
87
8 The infrastructure of obesity
135
9 Federal communication about obesity in the Dietary Guidelines and checkoff programs
156
10 Tax solutions to the external costs of obesity
171
PART V Lessons from the past
189
11 Tobacco control as a model for trimming the obesity problem
191
lessons from Pelman v McDonalds
206
PART VI Policy conclusions
219
13 A policy framework for confronting obesity
221

6 Mixed messages in marketing communications about food and obesity
89
7 Weight control private health insurance and public policies
106
PART IV Obesity and government
133

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