Obvious Adams: The Story of a Successful Businessman |
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Common terms and phrases
Adams felt Adams saw Adams's advertise opera advertising business asked bond paper boss BROTHERS NEW YORK Brown Cake Company cake advertising cake busi cake campaign cake copy cigar clever copy chief copy department decided desk disappointed display window ESTABLISHED 1817 LONDON filtered water FREDERICK W front office girl at two-thirds Golden Brown Cake grocer grocery-store HARPER & BROTHERS Hello Howland idea little third MANAGEMENT By FREDERICK Market Street Merritt minutes Monarch Monarch Hat months later morning MOUNTAINS OF HOLLAND ness never o'clock Obvious Adams obvious thing Oliver Adams Oswald Advertising Agency Oswald Agency Oswald looked paper campaign peaches picked president president's office RETAIL right on Market seemed smiled stood stop advertising store was paying story street-car cards talk tell thought the obvious told University of California unprofitable store vertise vious wald weeks wonderful young Adams
Popular passages
Page 14 - It all struck me in a heap. How many of us have sense enough to see and do the obvious thing? And how many of us have persistency enough in following out our ideas of what is obvious? The more I thought of it the more convinced I became that in our organization there ought to be some place for a lad who had enough sense to see the obvious thing to do and then to go about it directly, without any fuss or fireworks, and do it. "And, by George ! the next morning I sent for that lad and gave him a job...
Page 12 - I liked him well enough, but he seemed to lack alertness — that little up-and-comingness that is necessary in advertising. And so finally I told him, in as kindly a way as possible, that I didn't think he was cut out for an advertising man and that I was very sorry, but I couldn't give him a position, and a lot more fatherly advice. It was really a choice little speech, firm but gentle. "He took it all nicely enough. But instead of begging me to give...
Page 10 - Though the idea frightened him a little, it never occurred to him for a minute but that he should do just that. And so at two o'clock that afternoon he asked for two hours off at the market, that being the quiet time of day, and, after carefully blacking his shoes and brushing his clothes, started out for the big office-building which housed the Oswald Advertising Agency.
Page 2 - Ordinary -looking man, isn't he?" "Yes, to look at him you would never think he was the famous Obvious Adams of the biggest advertising agency in New York. And to tell the truth, I can't see why he is such a little tin god in the business world.
Page 10 - Oswald was busy, he was informed by the girl in the receptionhall who had telephoned his name in to the big man. Oliver thought a minute. "Tell him I can wait an hour and ten minutes." The girl looked surprised, for people were not in the habit of sending such messages to the big chief. But there...
Page 2 - And yet this same Adams has been an important factor in the success of more well-known businesses than perhaps any other one man. Even at this moment, while the two men were talking about him, he was making business history. He had turned the menu card face down and was drawing lines and making...
Page 11 - He will see you in about twenty minutes," she announced. Of the interview itself James Oswald used to delight to tell: "In walked young Adams, as serious as a deacon.
Page 8 - On the way home he thought over what Mr. Oswald had told of the advertising business. As he prepared for bed in his little thirdfloor rear he thought over the man Oswald and decided that he must be a fine man. As he pulled the blanket up over him and nestled down into the pillows he decided that...