Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future

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Stoddart, Jan 1, 1989 - Fiction - 450 pages

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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future

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The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Read full review

Contents

Changing the Ground Rules
20
A Telephone Call
56
The Third Wave
92
Copyright

11 other sections not shown

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