Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand - and a Multi-billion Dollar Global Franchise

Front Cover
Infinite Ideas, Jan 1, 2005 - Sports & Recreation - 332 pages
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Scorpion Wars
23
Shock and Awe
49
The Shoemakers Vision
75
Beyond a Brand
109
Beating the Ambushers
137
Operation Perfect Hosts
165
Making IT Happen
197
To the Brink and Back
225
Coming Home
255
The Future of the Rings
275
Appendix The Rings and the Small Screen
287
Sources
295
Index
317
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information