On Book Design

Front Cover
Yale University Press, 1998 - Art - 210 pages
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How is a book designed? What do book designers think about as they turn mansucripts into printed books? In this volume the book designer Richard Hendel and other book designers discuss their approaches and working methods. They consider the problems posed by a wide range of projects - selection of book's size and shape, choice of typeface for text and display, arrangement of type on the page, and determination of typographic details for all parts of the book within manufacturing and buget limitations. As omnipresent as books are, few readers are aware of the invisible craft of book designing. The task of a book designer faces is different from that faced by other designers. The challenge, says Hendel isn't to create something different or pretty or clever but to discover how best to serve the author's words. Hendel does not epouse a single philosophy of design or a set of instructions; he shows that there are many ways to design a book. In detailed descriptions of the creative process, Hendel and the eight other designers show how they achieve the most effective visual presentation of words, offering many examples to illustrate their choices.
 

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Contents

Q The Letter 2
2
AIDS Moral Panic Theory and Homophobia
3
Lincolns Inn 19014 49
4
LOOKING LIKE BOOKS
7
SlOUX
9
Advertising ignorance
17
The Subject of AIDS
22
THE DESIGN BEGINS HERE
31
And The Band Played On
98
AIDSAfrica1 and race
103
Ron Costley
105
Ditchling Common 191314
113
Young People and AIDS
121
Community Responsibilities
124
Richard Eckersley
127
JUNE 1944AuousT 1945
135

Thomas Banyacya
37
Gay rights in Britain and the USA
39
DINEH
45
The Spectacle of AIDS
46
TULALIP
52
Photography and AIDS
60
AUGUST 1g42JuNE 1944
63
ONONDAGA
64
AIDS or HIV Disease?
76
Reflections on official British and Swedish AIDS education materials and government policies
79
SUSSEX
81
A film by Staffan Hildebrand
90
David Bullen
91
Q The Word 5 3
143
Sandra Strother Hudson
145
Mary Mendell
155
Anita Walker Scott
165
Humphrey Stone
177
contents
179
JUNE 1g44AuGUST 1945
187
Virginia Tan
189
SEPTEMBER 1g45JANUARY 1946 271
193
Glossary
199
For Further Reading 349
203
Index
205
Copyright

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