On Message: Communicating the Campaign
SAGE, May 28, 1999 - Social Science - 218 pages
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.
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1997 British Election 1997 general election agenda-setting April Attentive to political backed Labour balance BBC1 behaviour Blair Britain British Election Campaign British Election Study British General Election broadsheet Campaign panel survey cent changes in party Chapter civic engagement coefficients Conservative Party content analysis control group coverage Daily Mail Daily Star economy effects Election Campaign panel electoral Europe Eurosceptic evidence experimental favourable figures headlines impact important influence interview issue agenda issue salience John Major Labour Party Labour support Mail major parties manifesto measured Media Agenda messages monitored negative Newsnight Norris official campaign opinion polls overall paper partisan partisanship party leaders party policies party preferences party support party's PEBs political communications political knowledge polling day positive post-test pre-test priorities programmes reported respondents score Semetko significant sleaze Source stop-watch stories strategy switch Table tabloid television Tony Blair Tory variables viewers vote voters watched Wave week