On media violence

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Sage Publications, 1999 - Language Arts & Disciplines - 304 pages
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This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?

Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.

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Overview and Introduction
Theories of Media Violence
Effects of Exposure to Media Violence

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About the author (1999)

W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara where he teaches courses in media literacy, media content, and media effects. A holder of a Ph.D. in Communication and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the "Journal of Broadcasting & Electronic Media". He is the author of numerous scholarly articles, book chapters, and a dozen books, including the Sage published titles: "Media Literacy 4/ed., On Media Violence, Theory of Media Literacy: A Cognitive Approach, How to Publish Your Communication Research" (edited with Alison Alexander), The 11 Myths of Media Violence and the forthcoming Effects of the Mass Media.

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