On the Ball: What You Can Learn about Business from America's Sports Leaders

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Prentice Hall PTR, 2003 - Business & Economics - 291 pages
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You can learn powerful lessons about leadership, strategy, management, and marketing from today's highest-profile sports industry leaders. In this book, leading sports management consultant David M. Carter and ESPN sports business reporter Darren Rovell have written the most fun business book of the year -- and quite possibly, the most valuable. You'll learn the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods and Andre Agassi; and turnaround strategy from Jerry Jones. You'll discover Minor League Baseball's breakthrough customer service techniques, and new approaches to entering markets and managing crises from NFL Commissioner Paul Tagliabue. Courtesy of Major League Baseball, you'll even learn the do's and don'ts of effective employee relations. Carter and Rovell offer winning ideas for every business, plus an exclusive insider's look at the sports industry itself. Fast, timely, and fun, you won't be able to put this book down - and you'll never forget the business lessons it teaches.

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Contents

Reaching the Customer 3 l
33
Customer Service
55
The ToolProof Guide
78
Copyright

8 other sections not shown

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About the author (2003)

DAVID M. CARTER founded The Sports Business Group in 1999 following more than 10 years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, he consults for corporations, law firms, sports organizations, sports/entertainment venues, and individual athletes. He provides sports business commentary to national media organizations and teaches The Business of Sports Entertainment at the USC Graduate School of Business. He is author of Keeping $core, which provides companies and organizations with a framework for devising sports marketing strategies, and You Can't Play the Game if You Don't Know the Rules, for those seeking careers in the sports business.

DARREN ROVELL has been reporting on sports business since 1998. Since June 2000, he has served as ESPN.com's sports business reporter. He appears on numerous ESPN radio affiliate shows, analyzes the sports business world for ESPNEWS, and contributes to ESPN's flagship SportsCenter and its investigative show Outside the Lines, among others.

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