On the Ball: What You Can Learn about Business from America's Sports Leaders
You can learn powerful lessons about leadership, strategy, management, and marketing from today's highest-profile sports industry leaders. In this book, leading sports management consultant David M. Carter and ESPN sports business reporter Darren Rovell have written the most fun business book of the year -- and quite possibly, the most valuable. You'll learn the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods and Andre Agassi; and turnaround strategy from Jerry Jones. You'll discover Minor League Baseball's breakthrough customer service techniques, and new approaches to entering markets and managing crises from NFL Commissioner Paul Tagliabue. Courtesy of Major League Baseball, you'll even learn the do's and don'ts of effective employee relations. Carter and Rovell offer winning ideas for every business, plus an exclusive insider's look at the sports industry itself. Fast, timely, and fun, you won't be able to put this book down - and you'll never forget the business lessons it teaches.
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