One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

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McGraw Hill Professional, Nov 2, 2012 - Business & Economics - 256 pages
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From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea

Stephen Key is back, and he’s delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding.

Key draws on his own experience as a billion-dollar inventor to offer how-tos and other takeaways you can use to get off the ground and into the black. Case-studies of his most successful students and other innovators further underscore “key” principles from the book, while strategies for testing, protecting, and marketing a product make it easier than ever for you to follow achieve your business and life dreams.

Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. The course he teaches has attracted more than ten thousand students around the world.


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1 Opportunities for InventorEntrepreneurs in the TwentyFirst Century
2 Do You Have What It Takes?
3 Keep It Simple
4 Watch Your Back
5 Ready Set Launch
6 Flip the Switch
7 Power Marketing Made Simple
8 Winning and Losing at Retail
9 Managing the Monster
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About the author (2012)

Stephen Key is a successful award-winning inventor, author and entrepreneur, having licensed over 20 products in the past 30 years. A holder of over thirteen patents, Stephen’s products have sold in Wal-Mart, 7 Eleven, Disney Stores and theme parks worldwide and have been endorsed by basketball great Michael Jordan and Jeopardy host Alex Trebek. Stephen’s innovative Spinformation rotating label has been licensed for use on many products including a product called Accudial. Accudial shows parents how to dose their child’s liquid medication by weight versus traditional age, making it more accurate. Stephen is also a member of the Board of Directors of Accudial Pharmaceuticals, Inc. Accudial also purchased Stephen’s entire patent portfolio for the Rotating Label in October 2011. Under Accudial Stephen is the CEO of Stephen Key Design, LLC. Accudial is the recipient of the Product of the Year Award for Canada as well as a Gold winner at the 2011 Edison Awards. Accudial has also recently won the 2011 New Product Innovation Award from Frost & Sullivan as well as the PTPA Seal of Approval. One of Stephen’s other products, Soyu Natural Teas also took a Bronze at the 2011 Edison Awards.

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