One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time

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John Wiley & Sons, Jul 23, 2001 - Computers - 368 pages
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A comprehensive resource on implementing a one-to-one marketing strategy on the Web

With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.

 

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Contents

Chapter 1 OnetoOne Web Marketing Overview
1
Chapter 2 OnetoOne Web Site Personalization
17
Chapter 3 OnetoOne EMail
63
Chapter 4 OnetoOne Web Advertising and Promotion
107
Chapter 5 OnetoOne Web Community
163
Chapter 6 OnetoOne Web Data Analysis
193
Chapter 7 OnetoOne Web CRM
245
Chapter 8 OnetoOne Web Collaboration
279
Chapter 9 OnetoOne Web Privacy
307
Chapter 10 The OnetoOne Web Marketing Future
329
Index
339
Copyright

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