Online Availability: A Worldwide Study of Extent, Shopper Reactions, and Implications for Non-Food Categories in Digital Retail This report presents a research study of Online Availability (OLA) in six non-food consumer goods categories (baby care, fabric care, hair care, oral care, skin care, and shave care) at retailers in six major countries (China, France, Germany, Japan, United Kingdom, United States). It provides insight into the extent of Online Availability (OLA) and its opposite Non-Online Availability (NOLA) using data from online retailers' websites as well as reports from surveys of online shoppers. It illuminates online shoppers' encounters with NOLA and reactions to it with a detailed examination of switching to alternative options behavior. It estimates the lost sales opportunities and provides guidelines for improving OLA. |
