Online Video Revolution: How to Reinvent and Market Your Business Using Video

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Macmillan, Dec 11, 2012 - Business & Economics - 224 pages

The Internet is changing. Once a text based medium, it's now transitioning into a video based one. Simply put, marketing to your customers online using traditional techniques no longer works. Why video? It has the power to engage your customers and prompt a response. It can increase the time they stay on your site, influence what they buy, and feed their desire to trust you. This book will teach you how to properly utilize video to help bring your product to life and increase your conversions.

Online video expert, John Cecil, provides a guide to successfully incorporating video into your marketing strategy and explains why it's essential in today's market. With the constant flow of information on the Internet, it's vital that you attain the complete attention of your consumer, and video can make this happen. It's been proven that online video will help turn web site visitors into buyers, increasing success and profits.

This book details how video technology can be useful to you and outlines tools that can create online visibility and sustainability.
Cecil provides techniques for producing and distributing video, maintaining a strategic online video marketing plan, and ultimately creating a greater return on your video investment. The author's approach to video marketing has already been successful for companies such as Canon, eHarmony, Capitol Records, and Experian. Video marketing needs to be a critical piece of a successful online strategy, and this book will teach you not only how to get started, but how your video project can pay for itself with increased ROI.

WATCH John Cecil's suite of videos, where he provides key content on ways to incorporate video into your online marketing efforts, best practices for video delivery, and other tips and tricks:
https://www.youtube.com/OVRevolution

 

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Contents

List of Figures Acknowledgments
Introduction
Make Your Videos Social
Taking Your Video to the Bank
Where Its Been and WhereIts Going
Participate in the Video Revolution
Top Considerations for Production Success
Return on Investment ROI 6 Delivery
Video Production
Video SEOThe Science of Getting Seen
Copyright

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About the author (2012)

John Cecil is co-founder of Innovate Media Group and currently serves as its CEO as well as online video evangelist. Since Innovate's founding, John has managed and overseen hundreds of production projects for clients that include Canon, Bank of America, HP, Nutrisystem, eHarmony, Rhapsody, and many more. Under John's leadership, Innovate established and launched Oculu.com, a stand alone online video platform that has served millions of video plays and continues to establish itself as a technology leader in the online video delivery space. Prior to Innovate Media, Cecil has held positions with such media companies as Lifetime Television, A&E Television, and Yahoo!.

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