Online based service strategy
Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of applied sciences Frankfurt a. M., language: English, abstract: The following assignment gives an overview on internet based service strategies and specifies them with the example of the Deutsche Bank ́s product db OnlineBanking. The assignment is structured by defining some general aspects concerning strategy, elements of strategy and a short summary of the main changes in strategy. Afterwards, it gives a detailed view on the three main concepts of internet based service strategies followed by the example of Deutsche Bank ́s homepage and its product db OnlineBanking. The example discusses how Deutsche Bank implements these service strategies as a concrete configuration in its daily business. The last paragraph analyses the reason of providing online based services, advantages and disadvantages for both Deutsche Bank and its clients.
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Accessed 10 June Accessed 28 Available based service strategies BITKOM branch banks Bundesverband Informationswirtschaft cash account Client´s acceptance client´s satisfaction common trend communication strategy competitive advantage complex concepts of internet contact the bank cost reducing customer´s needs daily business db InfoCenter Deutsche Bank product Deutsche Bank provides Deutsche Bank´s homepage E-Commerce EFMA example of Deutsche factors FAQs following paragraphs further services Ghanawi Häcker high interest rates high quality service increase of online Information strategy interaction internet based service internet user IPhone J.B. & Hesterly key term Medien e.V. Online mobile phone Mosena neue Medien e.V. online banking online based services Pearson Education personal computer Pols possibility product db OnlineBanking product variety products and services Saarbrücken Schnydrig service support Shahd & Dr source type Interview Springer Fachmedien Strategic Management sub-homepages subordinate homepage tablet computers technical equipment Telekommunikation und neue tions Transaction number Transaction strategy Unsupported source type Wojo