Online shops for consumer electronics: A case of Media-Saturn
Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Brandenburg, language: English, abstract: The dissemination of the internet has had a large impact on business and has created new opportunities for companies. It has opened new distribution channels for both business-to-business (B2B) and business-to-consumer (B2C) products and services. Around the year 2000 a lot of new ventures were founded but also soon disappeared when the "dot-com bubble" burst. The remaining companies in the market however had time to expand their business at a steady pace. B2C online retailing is growing with the dissemination of broadband access (Schneider, 2011).
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07 June 14 June Accessed attract large numbers Available avoid channel billion business Schidlack BUSINESS-TO-CONSUMER RETAILING choose between various Click-and-mortar COMPETITIVE ANALYSIS consumer electronics market consumer electronics play consumer electronics retailing corporate strategy e-book e-business ELECTRONIC BUSINESS Electronic Commerce electronics industry Entry barriers Financial Times Deutschland Frankfurter Allgemeine Zeitung Germany in 2008 Handelsverband Deutschland http://www.fischmarkt.de/2005/11/media_markt_ver.html Information Systems Frontiers innovation and upgrading internet activities Investopedia KNOWLEDGE HAS VALUE Kommunikationselektronik Kristina Sturm largest online shops mail order companies market for consumer MARKET IN GERMANY Media Markt Media-Saturn Holding million SOURCE neckermann.de numbers of customers online business online market online sales OPPORTUNITIES FOR TRADITIONAL PARTICIPANTS IN ELECTRONIC Porra POWER OF BUYERS POWER OF SUPPLIERS Pure online retailers redcoon retail chains RETAILING IN GERMANY sales channels sales in Germany Saturn shopbots Shops for Consumer shops in Germany STATISTA Strategisches Stylicon Switching costs THREAT OF SUBSTITUTES Traditional electronics traditional outlets turnover Wiesbaden www.GRIN.com