Open Me Now

Herschell Gordon Lewis

Bonus Books, 1995 - Business & Economics - 136 pages

Every year, half a billion pieces of worthwhile direct mail are tossed into the wastebasket because whoever designed their envelopes didn't know how to convince the recipient to Open Me Now! This is a tightly written, no-nonsense guide to envelope use. If you use the mails, it can be your key to profit.

About the author

Herschell Gordon Lewis (Plantation, FL) is chairman of Communicomp, a direct marketing agency. He is also president of Lewis Enterprises, writing copy for and consulting with clients throughout the world. He is one of the best-known copywriters and consultants in the U.S. and has written Copywriting Secrets and Tactics, Selling on the Net, Sales Letters that Sizzle, and dozens more.

Bibliographic information

• Title: Open Me Now; G - Reference, Information and Interdisciplinary Subjects Series
• Author: Herschell Gordon Lewis
• Edition: illustrated
• Publisher: Bonus Books, 1995
• ISBN: 1566250366, 9781566250368
• Length: 136 pages
• Subjects: Business & Economics / Mail Order; Business & Economics / Marketing / Direct; Business & Economics / Sales & Selling / General