Open Science: Sharing Knowledge in the Global Century

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Csiro Publishing, 2010 - Language Arts & Disciplines - 221 pages
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Open Science is about how we address the profound challenges which now confront humanity--climate, the food crisis, environmental degradation, resource scarcity and disease--through science communication. These call for the sharing of scientific knowledge among billions of humans, on a scale never before attempted.

Open Science offers practical ways to communicate science in a highly networked world where billions of people still have little or no access to advanced knowledge or technologies. The authors describe low-cost, effective means to transfer knowledge to target audiences in industry, government, the community and to the public at large.

The book features sections on good science writing, practical advice on how to develop communication and media strategies, ways to measure communication performance, how to handle institutional "crises", how to deal with politicians and much more.

Features
* Practical advice on how to communicate science effectively with different audiences, including government, industry and the general public
* How to develop organizational communication policy and strategy
* Current issues of e-communication, repositories and open access discussed
 

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Contents

Chapter 1 The case for open science
1
Chapter 2 Good science writing
15
Chapter 3 Planning for open science
31
Chapter 4 Understanding the audience
51
Chapter 5 Communicating with the media
63
Chapter 6 Communicating with government and industry
93
Chapter 7 Communicating with the public
127
Chapter 8 Talking to the world
139
Chapter 9 Communicating new technologies
153
Chapter 10 Working towards open science
165
Chapter 11 Sensible rules for open science
175
Chapter 12 Issues management for science bodies
185
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About the author (2010)

Julian Cribb is a science communicator, journalist and editor of several newspapers and books. His published work includes over 7,000 newspaper articles, 1,000 broadcasts, and three books and has received 32 awards for science, medical, agricultural and business journalism. He was Director, National Awareness, for Australia's science agency, CSIRO, foundation president of the Australian Science Communicators, and originated the CGIAR's Future Harvest strategy. He has worked as a newspaper editor, science editor for The Australian and head of public affairs for CSIRO. He runs his own science communication consultancy and is the founding editor of www.sciencealert.com.au.

Tjempaka Sari Hartomo is a senior officer of the Indonesian science agency LIPI and a leading science communicator who works tirelessly for the sharing of knowledge in her country. She is a member of the Australian Alumni Association of Indonesia and the Indonesia-Australia Business Council.

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