Operational and strategic decision-making: Soft Systems Methodology, Analytical Hierarchy Process and Alexandrian Pattern Analysis applied
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,8, Heilbronn Business School, course: Decision and Informatin Analysis (MBA), 22 entries in the bibliography, language: English, abstract: This report refers to the MBA course module “decision and information analysis” and is divided in three parts, depending on each given situation. In doing so, the author refers to three different practical situations, all of them referring to different theories and techniques, namely (1) Soft Systems Methodology (SSM), (2) Analytical Hierarchy Process (AHP) and (3) Alexandrian Pattern Analysis (APA) applied to Metcalfe’s law. All assumptions are stated and reasoned in the appendix. This report aims to give an insight into how these theoretical methods can be applied to practical challenges, demonstrating a critical analysis of the respective issues. For each situation, relevant theories are explained and applied to practice, prior to critically analysing and evaluating them. The author concludes with the findings on each of the three issues by the means of review and perspectives.
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2.3 Analysis 3.2 Applying theory Action Process CAP adapted Alexandrian Pattern Analysis Analysis and critical Analysis Process PAP Analytical Hierarchy Process appendix Assess current reputation Attracting new members best in terms best practice process CAP PAP CSV Capture current marketing change management charity society Checkland committee conceptual models considering Metcalfe’s Law Corrective Action Process crucial CSV CAP PAP Customer Sales Verification decision alternatives developed Eigenvalue Elaborate marketing strategy expansion project Figure formal system gained in importance Hierarchy Process AHP Illustration Stage leading global investment Likert scale literature review mathematical network effect one-to-one comparison Optimising internal processes organisation PAP CSV CAP Problem Hierarchy problem situation expressed Procurement Analysis Process real world reengineering relative score rich picture root definitions Sales Verification Process school project scored best Soft Systems Methodology strongly more important structuring Systems Methodology SSM Systems Thinking Theory and literature theory to practice traditional benefit analysis Verification Process CSV