Ordnung & eccentricity

Front Cover
Die Gestalten Verlag, 2002 - Art - 283 pages
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Ordnung & Eccentricity. The label was given to Thomas Manss by an English design journalist and may as well function as a headline for his design approach. In his corporate work he can easily combine teutonic Ordnung (order) with the fresh approach of British design companies. This delivers solutions which can fulfill the demands of big conservative clients without ever looking dull. This tactile book gives a unique insight into the mind of a thinking designer as well as within several text features it asks questions, such as: What role can humor play in the communication process? How do you respond to the inevitable request for another corporate brochure? How do you create a coherent identity? Is it really necessary to pick a boring house color so it can be consistently boring for 20 years? This book puts to bed the prejudice that design is nothing more than gratuitous decoration without any real impact on a client's business.

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Contents

Being a specialist is all very well Ein Spezialist zu sein ist schon
13
Thomas Manss success Conway
46
Numero Uno Simon Heptinstall
88
Copyright

6 other sections not shown

About the author (2002)

Manss studied Visual Communication at the Fachhochschule in Wurzburg. In 1993 he founded Thomas Manss & Company in London. Following three years as a Visiting Professor for Corporate identity at the Fachhochschule Potsdam he opened his Berlin office in 1996.

Bibliographic information