Organizational Change: Creating Change Through Strategic Communication

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John Wiley & Sons, Mar 21, 2011 - Language Arts & Disciplines - 256 pages
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Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings.  Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. 
  • Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about
  • Fills in an important piece of the applied communication puzzle as it relates to organizations
  • Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation
  • Winner of the 2011 Organizational Communication NCA Division Book of the Year
 

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Contents

Cover
Defining Organizational Change
Processes of Communication During Change
A Stakeholder Communication Model of Change
Outcomes of Change Processes
Communication Approaches and Strategies
Power and Resistance
Antecedents to Strategies Assessments
Storying and Framing
Applying the Model in Practice
Glossary
Index
Copyright

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About the author (2011)

Laurie K. Lewis is Associate Professor of Communication at Rutgers University. Her work has been published in many highly regarded journals including Academy of Management Review, Human Communication Research, Communication Monographs, Communication Theory, Management Communication Quarterly, Journal of Business Communication among others. Dr. Lewis is also an experienced trainer and consultant in the area of organizational change and a research associate at Lifestory Research.

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