Organizational Learning from Performance Feedback: A Behavioral Perspective on Innovation and Change

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Revisiting Cyert and March's classic 1963 "Behavioral Theory of the Firm", Henrich Greve offers an intriguing analysis of how firms evolve in response to feedback about their own performance. Based on ideas from organizational theory and social psychology and research from many industries, it demonstrates that high-performing organizations quickly lower their rates of market entry, innovations and asset growth, but low-performing organizations only slowly increase those rates. The analysis outlines the consequences of this behavior for organizational survival and performance, and suggests ways to improve organizations with performance feedback.
 

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Contents

Foundations
10
21 Behavioral theory of the firm
12
22 Social psychology
20
23 Economics
36
Model
39
31 How aspirations are made
40
32 How aspirations affect behavior
53
33 Aspiration levels and adaptation
65
45 Strategic change
112
46 Summary of evidence
121
Advanced topics
123
52 Estimation of aspiration levels
126
53 General concerns in study design
132
54 Radio broadcasting
136
55 Shipbuilding
140
Conclusion
147

34 How goal variables are chosen
70
Applications
76
41 Risk taking
77
42 Research and development expenditures
87
43 Product innovations
94
44 Facility investment
103
61 Practical implications
148
62 Related research
165
63 Future research
180
References
187
Index
213
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Page 195 - Gimeno. 1999. Reciprocal threats in multimarket rivalry: Staking out 'spheres of influence' in the US airline industry, Strategic Management Journal, 20: 101-128; N.

About the author (2003)

Henrich R. Greve is Professor of Entrepreneurship and Organisational Behaviour at INSEAD. He holds a PhD in organizational behavior from the Graduate School of Business, Stanford University, along with an MA in Sociology. Henrich's main research interest is the causes and consequences of strategic change in organizations, but he also studies organizational innovations, and organizational founding and growth in young industries.

Henrich R. Greve is Professor of Entrepreneurship and Organisational Behaviour at INSEAD. He holds a PhD in organizational behavior from the Graduate School of Business, Stanford University, along with an MA in Sociology. Henrich's main research interest is the causes and consequences of strategic change in organizations, but he also studies organizational innovations, and organizational founding and growth in young industries.

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