Organizational Aspects of Health Communication Campaigns: What Works?
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
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A Substance Abuse Prevention Campaign
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activities advertising agencies Angeles Association audience baseline survey behavior broadcast Center collaboration community organization component contraceptive coordinating culture D.A.R.E. curriculum D.A.R.E. program Daryl Gates DeJong Designated Driver Campaign diffusion diffusion of innovations drug abuse prevention drug problem drunk driving effective effort entertainment television environment evaluation Ewing Kauffman factors family planning family planning campaign FCP staff Flora funding Grant Tinker groups Harvard Alcohol Project health communication campaigns Hollywood I-STAR impact Indianapolis individuals initial interorganizational intervention involved issue Jay Winsten JHU/PCS Kansas City Kansas City Royals Kauffman LAPD leaders marketing mass media mass media campaigns ment messages Newbury Park paign participation Partnership Pentz police department police officers population Project STAR promote Public Health radio Rogers role social strategy success survey target television industry TFHPF tion Turkey Turkish U.S. Department University women