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THE CORPORATE CHIEF MARKETING EXECUTIVE
MAJOR MARKETING ACTIVITIES
5 other sections not shown
Advertising research Answer Corporate Based on information business units chief executive chief marketing executive chief planning executive closely related company's operating units conducted Conference Board conglomerate conglomerate companies coordination corporate chief marketing corporate level corporate marketing head corporate marketing research corporate planning corporate staff customers decentralized director of marketing divi divisional Economic research ecutive Environmental scanning equipment existing lines firms Ford Motor Company foreign marketing operations group level institutional advertising located Major new products marketing activities marketing function marketing plans marketing services marketing staff marketing-related activities marketing-research department MARKETlNG multibusiness manufacturing companies operating divisions panies percent Percentage position Preparation of marketing president of marketing primary product lines related to existing relatedness Research on competitors Research on markets resources or know-how responsibility role Sales analysis Sales forecasting Sales promotion senior vice president strategic business units strategic planning subsidiaries survey Table tion titles top management Vice president—marketing Yes Yes