Organizing for global competitiveness: the geographic design
This report is the first in a series that will explore major organizational formats. It discusses the geographic-based structure and describes some of the ways it can help corporations compete effectively.
What people are saying - Write a review
We haven't found any reviews in the usual places.
activities Alcan Aluminium application software back-end billion business environment business operations centralized Chairman Chart clients Colgate Colgate-Palmolive Colgate's communications company's Conference Board coordination corporate headquarters country manager create decentralized detergents directors Europe example Exxon Corporation Exxon International finance firm's firms Florham Park foreign framework front-back model ganization geographic format geographic structure geographic-based organization Gerber Products Gerber Products Company global basis global product Grey Advertising human resources integration international business international division International Service System Latin America located Management Committee manufacturing matrix overlay ment mixed structure needs ness Nestle Nomura Research Institute Ogilvy and Mather organization design Organizational Challenges Organizational Strengths overseas offices pany percent Pharmaceuticals planning policies president prod product groups Product overlays provides regional structure responsible role SBUs senior management Service System A/S Sony Corporation Sony's subsidiaries tions Unilever various Vevey worldwide account worldwide regional zone