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1983 general election able action replay applaudable message Arts award ceremony attention audience responses behaviour Benn's boast born broadcast burst of applause Callaghan campaign clapping communication completion point Conservative Party Conservative Party conference contrasts and three-part David Steel delivered deployed devices displays of approval editor's cut effective eight seconds example excerpt extract fact favourable gestures important insults intonation involved Kennedy Kinnock Labour MP Labour Party conference large number leader look Margaret Thatcher Martin Luther King Neil Kinnock Newsnight non-verbal Norman St John-Stevas observation orators oratory packaged pause policies political politicians president prime minister problem produce programmes public speaking punch line Reagan regularly replay reported Ronald Reagan screen script seen sequence speaker speeches spellbinding St John-Stevas started suggest talk tape techniques Television Arts award television viewers tend Thatcher things third item three-part list Tony Benn transcript TV editor's cut UK general election verbal formats women words