Out on your own: from corporate to self-employment

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Wiley, Nov 13, 1986 - Business & Economics - 208 pages
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On Your Own is a thought-provoking, realistic guide to the trials, tribulations, and triumphs of self-employment, written for the millions of people who aspire to it. It's a pragmatic examination of the psychological, emotional, social, and financial pressures that face fledgling consultants, freelancers, entrepreneurs, and cottage industrialists. It identifies a five-step sequence that leads them out of the corporation and into success in the venture. The steps (dreaming, assessing, planning, escape, and life after the escape) are described thoroughly, an entire section being devoted to each one. On Your Own includes checklists, case histories, quotations, and lists of resources compiled by two men who have actually done it: doubled their incomes within a year after leaving their organizations and setting out on their own.

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Contents

Introduction
1
Assessing the Options for Escape
37
Getting Ready to Escape
81
Escape
125
Life After Escape
151
Index
203
Copyright

About the author (1986)

Bob Bly is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing. He has written copy for more than 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas.

Bob is the author of more than 70 books and has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association. Awards include a Gold Echo from the Direct Marketing Association, two Southstar Awards, the Standard of Excellence Award from the Web Marketing Association, and AWAI's Copywriter of the Year.

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