Outsource Smart: Be Your Own Boss . . . Without Letting Your Business Become the Boss of You

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McGraw Hill Professional, Nov 23, 2012 - Business & Economics - 240 pages
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The New York Times and Los Angeles Times Bestseller

Be your own boss, do what you love, and live the entrepreneurial dream by putting your business on autopilot!

Filled with expert advice and practical tools, Outsource Smart reveals a proven system for developing and sharpening the productivity and problem-solving skills most essential to success. Learn how to hire, train, and manage a virtual assistant and successfully outsource all the critical tasks of running your own business.

"Outsource Smart is a must-read for someone wanting to live the laptop lifestyle." -- Mike Filsaime, Internet marketing expert

"This book gives you great ideas and strategies to save time and money and serve your customers better than you could trying to do it all by yourself." -- Brian Tracy, coauthor of Now, Build a Great Business

"This book is fantastic. It is a must-read for anyone who wants to conquer the world of business today. The lesson here is that you cannot do it on your own. Daven shows the small-business person how to compete with the big boys and win." -- Les Brown, motivational speaker and author of Live Your Dreams

If you are interested in working smart, achieving more, and joining the growing ranks of successful 'Laptop Entrepreneurs,' make sure you read Daven Michaels's outstanding book." -- Mark Anastasi, New York Times bestselling author of The Laptop Millionaire

 

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Contents

Introduction
1
1 The Outsourcing Paradigm
9
2 The New Definition of Insanity
39
3 Outsourcing 101
49
4 How to Hire and Train an Outsourced Va
59
How to Manage an Outsourced Virtual Assistant
83
Outsourced ListBuilding and Lead Creation
97
7 Outsourced Website Creation and Maintenance
115
8 Outsourced Article Marketing and Blogging
123
9 Outsourced Video Marketing
157
10 Outsourcing the GoogleRanking Race
175
11 Quality Control in Bad Times
181
12 Quality Control in Good Times
187
Living the American Dream as a Smart Outsourcer
191
Index
219
Copyright

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About the author (2012)

Daven Michaels is founder and CEO of 123Employee, the premier outsourcing center for small-business owners and larger companies. He manages hundreds of employees with only a laptop and a cell phone.

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