POP!: Create the Perfect Pitch, Title, and Tagline for Anything

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Penguin, Sep 5, 2006 - Business & Economics - 256 pages
2 Reviews
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
 

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Contents

Acknowledgments
Introduction
What Is POP?
1
Be PURPOSEFUL
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Be ORIGINAL
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Be PITHY
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Seven Secrets to Keeping Their Interest Once Youve Got It

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Copyright

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About the author (2006)

Sam Horn, president of Action Seminars, has given workshops to 350,000 people in more than fifty cities across the country and has also written "Concrete Confidence," She hosts a weekly radio show called "Sam Says" on Maui's most-listened-to station, KLHI. "Tongue Fu!" has been featured in "Family Circle," "Cosmopolitan," "Reader's Digest," and "USA Today," to name a few. Her impressive client list includes Young President's Organization, Hewlett-Packard, U.S. Navy, the IRS, American Bankers Association, and Four Seasons Hotels. She is a member of the National Speakers Organization, and she lives in Maui, Hawaii, with her family.

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