PR!: A Social History of Spin

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Basic Books, 1996 - Language Arts & Disciplines - 480 pages
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. "The crowd is now in the saddle", warned Ivy Lee, one of America's first corporate public relations men. "The people now rule. We have substituted for the divine right of kings, the divine right of the multitude". Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun. In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners - from Edward Bernays to George Gallup - exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidentialsources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

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User Review  - stillatim - LibraryThing

I've read a couple of books on early to mid twentieth century American history, and seen the fabulous 'Century of the Self.' So it's not like I'm all knowing on the subject of this book; despite that ... Read full review

PR!: A Social History of Spin

User Review  - Kirkus

This lengthy history of spin and public relations tends to get stuck in some very narrow grooves. One of the Industrial Revolution's many machine-inflected ideas, public relations was an attempt to ... Read full review

Contents

Visiting Edward Bernays
3
Protocols of Persuasion
21
Social Psychology and the Quest for the Public Mind
131
Copyright

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About the author (1996)

Ewen is Professor and Chair of the Department of Film and Media Studies at Hunter College.

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