Paddy Power retail betting service report
Research Paper (postgraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 66 out of 100, Dublin Business School, course: Business Studies , language: English, abstract: This report will shed the light on betting industry specifics from services marketing prospective with particular reference to Paddy Power retail bookmakers in Ireland. The paper will analyse and evaluate Paddy Power’s retail business using relevant analytical tools and data in order to provide appropriate recommendations and to ensure report’s credibility.
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18 Appendix advertising betting opportunities betting slip billboard bookmaker shops bookmaking retail outlets Boylesports brown carpet cashier comparison to Paddy Complimentary refreshments Compulsive gambling consumer confidence Consumer Sentiment Index customer’s intention cyberscape debit cards Decision on betting develop risk reduction Emberson employee can help evaluate extra customers factors for challenges Fragment gambler Gambling industry Gaming in Ireland Heterogeneity horse races importance to Paddy influence a customer Inseparability Intangibility Kotler Lack of Ownership Ladbrokes Lovelock and Wirtz macro-environment marketing money back specials numbers Oracle database outlets the staff Paddy Power provides Paddy Power retail Paddy Power shops Pest Analysis Physical evidence Power retail bookmakers punters Regulating Gaming Remote business channels retail business Retrieved 10th January risk reduction strategies Scotland Secret Addiction 2001 Section Service encounter service process servicescape Servicing script Settle the payment simple large Social Research Institute staff counter strategic terms of retail value proposition William and Dragel