Paid to Speak: Best Practices for Building a Successful Speaking Business

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Greenleaf, 2011 - Business & Economics - 233 pages
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Covering every aspect of launching, building, and maintaining a successful speaking career, Paid to Speak is a must-read for professional speakers—whether keynote speaker, motivator, coach, trainer, facilitator, or consultant—as well as those aspiring to a speaking career.Divided into four sections, the content corresponds with the four core competencies that the National Speakers Association (NSA) has identified for success as a professional speaker: - Eloquence: platform mechanics, presenting, and preparing - Enterprise: business management, sales, and marketing - Expertise: topic development, authorship, and product development - Ethics: professional awareness and professional development Thirty-four working NSA members who have built thriving speaking businesses weigh in with valuable insights and proven strategies on a gamut of topics, making Paid to Speak essential to any speaker's list of reference materials. Learn how to - Create compelling presentations using stories and humor - Hone your presentation and facilitation skills - Convey a professional image through dress and body language - Market and sell yourself effectively - Develop an authentic and innovative brand - Partner with speakers bureaus - Spice up your writing, and sell book proposals - Establish yourself as an expert in your niche - Leverage the virtual world - Adhere to an ethical code of behavior - And much, much more! Read Paid to Speak from cover to cover, or open it to any chapter, for tried-and-true, hands-on information on taking your speaking career—and your bank account—to the next level.

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