Participatory Communication for Social Change
Jan Servaes, Thomas L Jacobson, Shirley A White
SAGE Publications, Aug 5, 1996 - Language Arts & Disciplines - 286 pages
Participation has been the emerging theme of debate in the field of development. However, participatory communication and the impact of setting goals for social change through participatory development have not been fully discussed in the literature. An exciting addition to this area, Participatory Communication for Social Change carefully examines the enormous potential of participation in development. With an introduction that stresses the importance of cultural identity and democratization at all levels, the volume presents theoretical perspectives in relation to policy issues and political ideologies. It also explores diverse methodological perspectives and applies this discussion to five significant case studies that articulate specific experiences in interfacing theory and practice. Each contributor focuses on the importance of participatory communication in third-world development and stimulates new thinking about the theory and reality of participation, particularly the practical realities of applying theory at grassroots levels. This volume is a thought-provoking contribution to the continuing process of understanding participation in the field of development communication. Participatory Communication for Social Change will be of primary interest to development practitioners, funding agencies, field workers, and researchers in development, development communication, and sociology.
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