Partnering with a Purpose: A Practical Guide to Using Strategic Alliances to Achieve Your Business Goals
Partnering with a Purpose 90% of business partnerships fail to meet their goals! The problem? The partnership was not set up for success and was doomed before it ever got off the ground. Partnerships can be very effective and efficient ways of growing your business- expanding into new geographies or new vertical markets, building out your product line, or extending service coverage- but only if they are planned for and implemented correctly. Partnering with a Purpose provides clear guidelines to help you lay the groundwork for a strategic alliance, select the right business partner, and set a course for real success. This easy and fun read points out the pitfalls that are sure to derail your partnership and provides practical 'how-to' instructions for building a successful, mutually rewarding and profitable business alliance.
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