Passion V. Arrogance: A Dana and Goliath Story of Wine, Women and Wrong!

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Passion Power Press, 2005 - Business & Economics - 254 pages
Recounts the compelling story of a small Midwest, women owned winery, their impressive start and international growth, the difficult business decision to close and the results from the business world. The story captures the excitement and the dream that all entrepreneurs are committed to when they start. The tale proceeds with changes in relationships, economic times and how the government's involvement with a financial institution operation causes a rippling effect. Once the owners enter into legal system to protect what they created, one improbable event after another leads to the dismantling of their life's dream.The author lives the story and in honest and candid words, discusses the mistakes, struggles and ultimate belief in the leadership and management allowing them to continue the battle. Get involved with this emotional, two year struggle of winery versus bank, woman versus man, right versus wrong and passion versus arrogance.

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Preface Methodology
The Start of a Dream
Meeting My Soul Mate
In Search of Intestinal Fortitude
Party like Its 1999
Embrace the Chaos
Considering Every Factor
Legal Roulette
What Asset Destruction?
Trials and Tribulations
Entrenched in Inaction
Survival of the Tenacious
Epilogue Some Thoughts

The Force of Two Breaking Hearts
The Ultimate Sanction

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About the author (2005)

Margaret Broderick has over 17 years of management experience focused on operations, marketing and business development, product/service development/introduction.She also handled internal/external resource management of all function: legal, financial, human resources. She is a creative visionary with practical skills application and a proactive, results oriented decision maker. Margaret received her Bachelors of Arts in Communications and a Master of Business Administration with a concentration in Strategic Management/Marketing. She is committed to career development and has completed Gerber Business Development Program E-Myth Mastery Program-System Based Business Operation, Sandler Sales Selling System, Midwest Entrepreneurial Education Center-Fast Trac 2 Entrepreneurial Training, The Grantsmanship Center-Grant/program writing certification and Inc. Magazine Growing a Company conference. Brodericks professional and community development has lead her to involvement with Land O Lakes Foreign Student Internship Program as a Host Company, Butler University, IU Alumni Center, IU Kelley School of Business, WNBA Fever Advisory Board and as a USA Today Small Business Advisor. From students to business executive, Margaret is a frequent speaker to civic, business, women, university and professional organization including The Venture Club, Society of Professional Accountants, Young President Organization, Indiana Society of Event Specialist, Entrepreneurial Alliance, and WNBA Self Esteem Conference for students. While in her last position, Broderick increased sales an average 34% for six years while net income increased 21%. She developed sales/marketing strategies for private functions, wholesale distribution and retail, implementing regional and international export growth strategy. She designed and implemented IR UR marketing campaign, receiving a 2002 Indiana VISTA Award for marketing excellence. She helped established the Central Indiana Wine Trail Program and Indiana state distribution/marketing marketing. Additionally, she was the only female ever appointed to Indiana Grape Growers Guild for three year term and elected to Vice President in 1998. Her company received 2000 and 2001 Ernst and Young Entrepreneur of the Year finalist Award, and WNBA finalist for Entrepreneurial Spirit and Achievement (one of 4 out of 150 nationwide). Under her direction, the company president was named to the Forty under 40 for business leadership Broderick enjoys, no thrives on, sharing her opinion and experience to the benefit of others. Her first release, Passion v. Arrogance, was a natural transition from the business world to the publishing world. She communicates with humor and passion a message which everyone can learn from when business battles institution, woman versus man, right versus wrong and passion versus arrogance. To keep from going insane, she bounced back and forth between writing four books, including The Highly Audible Poet, a collection of def poet inspired rants about everything from love and life to government, sexuality and race. Like me! ,a humorous guide to living better life by doing things more like the author, and 10%, a fictional account of what our life looks like from the view of ten percent of our world. She lives, for now, in the Midwest with her patient partner of 12 years, two dogs, and two, six year old gold fish that refuse to die.

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