Patterns of Entrepreneurship Management
This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.
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Setting Goals and Objectives 94
The Entrepreneurial Process 21
Business Opportunities 35
Analyzing the Market Customers
Writing the Winning Business Plan
Managing the Money 231
Business Models and the Power
Managing the Team 317
WHAT IS AN ENTREPRENEUR?
COMMUNICATING AND EXITING 343
The Roadmap Guide for Writing a Business Plan 121
Setting Up the Company 127
MONEY SOURCESFINDING AND MANAGING FUNDS 151
Part One Getting Started as an Entrepreneur includes
Scaling and Exiting the Venture 365
Three Case Studies Covering the Whole Book 387
WHAT ISAN ENTREPRENEUR?
Other editions - View all
agreement analysis Analyzing angel investors assets balance sheet bank beneﬁts book’s Bootstrapping business model Business Opportunities business plan cash ﬂow company’s competition competitors corporation costs create customers debt deﬁned difﬁcult early-stage employees entrepreneur entrepreneurship example ﬁnancial ﬁnancing ﬁnd ﬁrm ﬁrst ﬁve ﬁxed funds growth idea income income statement incubators innovation intellectual property Internet investment investors JWCL118-Kaplan-v1 February 13 liability loan market research marketing plan Master-case million Neoforma ofﬁce ofﬁcers operations options owners ownership partners partnership patent percent pool potential Preparing product or service Proﬁle proﬁt proﬁtable programs protection purchase ratio registration ROADMAPROADMAP IN ACTION S-corporation segmentation sell Series A Preferred shareholders shares signiﬁcant skills Small Business smart cards sole proprietorship sources speciﬁc start-up statement strategy successful sufﬁcient surf surfers surﬁng Surfparks valuation venture capital venture capitalists