Patterns of Entrepreneurship Management

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John Wiley & Sons, Aug 24, 2009 - Business & Economics - 418 pages
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This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.
 

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Contents

Preface iii
Setting Goals and Objectives 94
The Entrepreneurial Process 21
24
Business Opportunities 35
Analyzing the Market Customers
Writing the Winning Business Plan
Summary 105
Managing the Money 231
IMPLEMENTATION
Contents
Business Models and the Power
Managing the Team 317
WHAT IS AN ENTREPRENEUR?
COMMUNICATING AND EXITING 343
CHAPTER OUTLINE

The Roadmap Guide for Writing a Business Plan 121
Setting Up the Company 127
MONEY SOURCESFINDING AND MANAGING FUNDS 151
Part One Getting Started as an Entrepreneur includes
181
Scaling and Exiting the Venture 365
Three Case Studies Covering the Whole Book 387
WHAT ISAN ENTREPRENEUR?
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