Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines

Priekinis viršelis
You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn't) to the most advanced PPC strategies being used today, including contextual advertising, click fraud, localized search, and more!
 

Ką žmonės sako - Rašyti recenziją

Neradome recenzijų įprastose vietose.

Pasirinkti puslapiai

Turinys

Introduction ____________________________________
1
Why Use PayPerClick Advertising? _______________
12
Conclusion____________________________________________
21
Controlling Your Costs
32
ThirdParty Tracking Tools
40
The Importance of Tracking
47
How Click Fraud Affects Advertisers
53
___________________________________ The Response of Search Engines to Click Fraud
59
Local PayPerClick Advertising___________________
89
Types of PayPerClick Search Engines
102
PayPerCall Online Advertising
125
49
133
53
165
The Future of Pay Per Click Insights Into
169
Conclusion
176
Recommended Reading_________________________182
182

PPC Contextual
64
When Contextual PayPerClick Advertising Is a Good Choice ____
71
Branding and Behavioral Targeting in PayPerClick
77
Final Message From the Authors
190
Autorių teisės

Pagrindiniai terminai ir frazės

Šią knygą minintys šaltiniai

Bibliografinė informacija