Penguin by Design: A Cover Story, 1935-2005
Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Rich with stunning illustrations and filled with detail of individual titles, designers and even the changing size and shape of the Penguin logo itself, this book shows how covers become design classics.
By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book cover design and the role of artists and designers in creating and defining the Penguin look. Coupling indepth analysis of designers - from Jan Tschichold to Romek Marber - with a wide-ranging look at the range of series and titles published - from early Penguins and Pelicans, to wartime Specials, fiction and reference, this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration or printing techniques.
Filled with inspiring images, Penguin by Design demonstrates just how difficult it is not to judge a book by its cover.
What people are saying - Write a review
LibraryThing ReviewUser Review - mearso - LibraryThing
Great book, with lots of lovely pictures, illustrating the developments. mistakes and triumphs of penguin books. Very enjoyable to just pore over the covers and spot the ones you've got. Read full review
LibraryThing ReviewUser Review - eleanor_eader - LibraryThing
This is a gorgeous book… as a bookbinder, I try not to enthuse too much about cover-art since I know it’s the least relevant part of the book to most people (isn’t there some sort of saying…) but if ... Read full review
Establishing Paperback Publishing 193546
Consistency and Competition 194759
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