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FOREWORD BY SIR ALLEN LANE
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advertising Africa American Angus Wilson appeared Australia authors began BLACK MISCHIEF bookseller bookshops Buildings of England C. P. Snow C. S. Forester Cellini cheap Compton Mackenzie costs cover Director E. V. Rieu early Penguin editor educational famous fiction firm followed GOODBYE TO BERLIN hard hard-cover edition History of Art idea of Penguins included interest Jan Tschichold John John Wyndham jubilee of Penguin King Penguins large number less million monotype Nikolaus Pevsner novels Odyssey paper-back series particular Pelican History Penguin achievement Penguin Books Penguin Classics Penguin Handbooks Penguin image Penguin list Penguin readers Penguin Specials perhaps plays popular post-war printed printers problem promotion psychology publisher's Puffin Picture Book Puffin Story Books reprints Rieu Shaw showcard silver jubilee Sir Allen Lane sixpence sold sort success tion title-page titles translation Tschichold twenty-five type-face typographer University Valentine Vox volumes writing young